BRIGHTER holidays-holidays that are DIFFERENT-are the fashion to-day. That Is why discriminating moderns are seeking variety of scene on their vacations, rather than the limited appeal of one resort, however fashionable. They want Romance as well as Recreation, Culture as well as Pleasure. Most important of all, they want to enjoy this ultimate delight of carefree roaming in hotel comfort.

   Every day is another holiday with an L M S Circular Tour Ticket. The quiet homeliness of historic Shakespeareland, the peace and beauty of Central Wales and the Peak District, the romance of lovely Lakeland, the gaiety of the Lancashire Const, the rugged grandeur of Scotland, the golden shores and blue mountains of North Wales, the magic of Ireland… all these, and more, can be enjoyed in one holiday with an L M S Circular Tour Ticket.

   The L M S Circular Tour Ticket meets all these needs. It is the "open Sesame" to the most beautiful and historical country In Europe-Great Britain! No wonder, then, that it becomes more popular year by year. With an L M S Circular Tour Ticket you go as you please and see all you wish of Great Britain, unhurriedly, calmly, in armchair comfort, yet with a sleek rapidity. And you arrive at your various destinations rested, refreshed and fed-briskly eager to make the most of every moment.

   So next time why not take an LMS Circular Tour Holiday? Just get into touch with your nearest LMS Station or Office, and a tour of Great Britain to meet your own particular requirements will be quickly planned for you. You will be pleased with the helpful suggestions offered and agreeably surprised at the economy with which you can make such a tour.

   Plant your feet on the firm smooth sands on the healthy Lancashire Coast and the jolliest holiday of your life has begun.
   There's gaiety everywhere on this lively seaboard. Life is animated, laughter unbounded, fun unlimited. There's perfect bathing in a buoyant, exhilarating sea and up-to-the-minute facilities for all outdoor sports.
And the air ! .... The breezes from the Irish Sea bring radiant health and abundant energy. The Lancashire Coast is beautiful too. Its promenades are flower-decked. Its parks and gardens gay and colourful.
   There's a resort to suit everyone. Whether you choose Blackpool, Morecambe, Lytham St. Annes, Southporl, or one of the smaller resorts, you are sure of a delightful holiday.
   L M S Monthly Return Tickets take you there at a penny-a-mile, and LMS "Holiday Contract Tickets" give you the freedom of the coastline resorts for ten shillings a week.
   Get a copy of the Illustrated Folder "The Lancashire Coast" (free) from any LMS Station or Office.

"Holidays by LMS" (the comprehensive resort and apartment guide) - 6d. from all LMS Stations, Offices, Bookstalls and Booksellers.